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Programs : Brochure

This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.
  • Locations: Rome, Italy
  • Program Terms: Mini-Term
  • Costs Sheets: Mini-Term
  • This program is currently not accepting applications.
Dates / Deadlines:

There are currently no active application cycles for this program.
Program Description:
UTK Advertising in Rome

Program Description

Been dreaming of experiencing the rich cultural and historic city of Rome, Italy? Interested in the intersection of advertising and society? The program encourages students to develop an informed perspective on the role of advertising in our society and, in turn, the influence of society on the practice of advertising. Emphasis will be placed on encouraging student discourse--both verbally and in writing. Taking advantage of the program location in Rome, there will be a particular focus on the ancient roots of propaganda and a comparison of European and American advertising issues. Students will have a minimum of three site visits and/or guest speakers that focus on course-related issues. The course will emphasize the articulation of logical and informed opinions rather than rote memorization of material. Students will be required to participate in class activities.

Food in Rome

Program Activities and Excursions

  • Tour of the Vatican Museums including a visit to St. Peter’s Basilica
  • Tours of the Roman Forum, the Colosseum and Palatine Hill
  • Guided walking tour focusing on the use of monumental architecture for political
    propaganda throughout periods of Roman history
  • Participation in an Italian cooking class
  • Enjoy a dinner with local Italian students
  • Evening video and projection show at the Forum on the Journey through the History of Ancient Rome
  • Visits to an Italian advertising agency and a media organization

Eligibility Requirements

  • Must be in good standing at UT with a 2.0 GPA or higher
  • Completion of Advertising 360: Advertising Media Strategy or permission from the faculty director

Academic Credit

Students who successfully complete the program will receive credit for:

  • Advertising 480: Advertising Issues (3 UT credits)

Students will have organized classroom time during the week at the IES Abroad Rome Center in the heart of Rome, along the Tiber River and across from the Castel Sant’ Angelo. Organized classroom time will be combined with required program activities and excursions taking place outside of class.

Upon completion of the program, students should:

  • Understand what it means to regard advertising as an institution
  • Understand the cultural belief system(s) that provide support for advertising
  • Be familiar with and able to explain positions held by writers advocating radical reform or revision of advertising as an institution
  • Be familiar with the rhetoric of recurring issues in advertising, recognize that such issues reach points of settlement, and then arise again. Students should be able to connect logically the "current issues" to their historical precedents
  • Be familiar with the First Amendment and able to trace the development of the commercial speech doctrine in the U.S. Courts
  • Be familiar with the major regulatory bodies and be able to explain how the Federal Trade Commission, the NARB/NAD, and other regulatory groups function
  • Have had the opportunity to express their views about advertising in open discussion and in position papers written for class

Program Housing

Rome Apartment Housing

Students will be housed in shared apartments of four to six total students. Two students will share each bedroom. Apartments will have kitchen facilities, washer and a fan in each bedroom. Apartment will not have central air conditioning. Apartments will be located in Rome city center within walking distance to public transportation to travel to class and around the city. Housing is included in the program fee.

Cost Information

Your program costs include: tuition, a program fee, a study abroad administrative fee and additional program-related expenses. The program's detailed costs sheet outlines the fees that are billed to your MyUTK account and the estimated out-of-pocket expenses. You should carefully review costs, budgets, and financing when selecting and preparing for your experience abroad. If you have any questions at any step of the process, we encourage you to reach out to the program contacts for guidance.

Dr. Eric Haley
Program Faculty Director
476 Communications Building

Eric Haley

Heather Grigsby
Programs Abroad Coordinator
Programs Abroad Office - Melrose Hall

Heather Grigsby

Funding Your Study Abroad Program

  1. Review the program's Costs Sheet to understand the breakdown of program expenses.
  2. Consider your Financial Aid options.
  3. Search and apply for scholarships and grants on our Funding Opportunities tab.
  4. Review your UTK financial aid package and speak with One Stop about applying it to your study abroad program costs.

If you wish to use your HOPE Lottery Scholarship for the summer term, you may be eligible to receive a prorated amount of $1,000 but you must be enrolled in a minimum of 6 credit hours.

This program is currently not accepting applications.