Been dreaming of experiencing the rich cultural and historic city of Rome, Italy? Interested in the intersection of advertising and society? The program encourages students to develop an informed perspective on the role of advertising in our society and, in turn, the influence of society on the practice of advertising. Emphasis will be placed on encouraging student discourse--both verbally and in writing. Taking advantage of the program location in Rome, there will be a particular focus on the ancient roots of propaganda and a comparison of European and American advertising issues. Students will have a minimum of three site visits and/or guest speakers that focus on course-related issues. The course will emphasize the articulation of logical and informed opinions rather than rote memorization of material. Students will be required to participate in class activities.
Program Activities and Excursions
Tour of the Vatican Museums including a visit to St. Peter’s Basilica
Tours of the Roman Forum, the Colosseum and Palatine Hill
Guided walking tour focusing on the use of monumental architecture for political
propaganda throughout periods of Roman history
Participation in an Italian cooking class
Enjoy a dinner with local Italian students
Evening video and projection show at the Forum on the Journey through the History of Ancient Rome
Visits to an Italian advertising agency and a media organization
Must be in good standing at UT with a 2.0 GPA or higher
Completion of Advertising 360: Advertising Media Strategy or permission from the faculty director
Students who successfully complete the program will receive credit for:
Advertising 480: Advertising Issues (3 UT credits)
Students will have organized classroom time during the week at the IES Abroad Rome Center in the heart of Rome, along the Tiber River and across from the Castel Sant’ Angelo. Organized classroom time will be combined with required program activities and excursions taking place outside of class.
Upon completion of the program, students should:
Understand what it means to regard advertising as an institution
Understand the cultural belief system(s) that provide support for advertising
Be familiar with and able to explain positions held by writers advocating radical reform or revision of advertising as an institution
Be familiar with the rhetoric of recurring issues in advertising, recognize that such issues reach points of settlement, and then arise again. Students should be able to connect logically the "current issues" to their historical precedents
Be familiar with the First Amendment and able to trace the development of the commercial speech doctrine in the U.S. Courts
Be familiar with the major regulatory bodies and be able to explain how the Federal Trade Commission, the NARB/NAD, and other regulatory groups function
Have had the opportunity to express their views about advertising in open discussion and in position papers written for class
Students will be housed in shared apartments of four to six total students. Two students will share each bedroom. Apartments will have kitchen facilities, washer and a fan in each bedroom. Apartment will not have central air conditioning. Apartments will be located in Rome city center within walking distance to public transportation to travel to class and around the city. Housing is included in the program fee.
Your program costs include: tuition, a program fee, a study abroad administrative fee and additional program-related expenses. The program's detailed costs sheet outlines the fees that are billed to your MyUTK account and the estimated out-of-pocket expenses. You should carefully review costs, budgets, and financing when selecting and preparing for your experience abroad. If you have any questions at any step of the process, we encourage you to reach out to the program contacts for guidance.
Dr. Eric Haley
Program Faculty Director
476 Communications Building